Top 10 Florida Cities for Airbnb Investment in 2025: Where to Buy Now

Florida continues to dominate the global short-term rental (STR) landscape, and 2025 is shaping up to be one of the strongest years yet for investors looking to grow their portfolios. With soaring domestic tourism, strong year-round travel demand, and surging interest in vacation homes, choosing the right Airbnb market in Florida is crucial for maximizing revenue and ensuring long-term asset appreciation.

At Stay Coastal Hospitality, we manage properties across Florida’s coastline and major hubs. We monitor short-term rental performance metrics daily, giving us a clear, data-driven look at the markets that are outperforming the competition and the cities offering the strongest opportunities for 2025.

Below is our ranking of the top Airbnb markets in Florida, highlighting what makes each city a profitable hotspot for investors this year.

1. Orlando – The Most Reliable Airbnb Market in the State

Orlando remains the undisputed powerhouse of Florida’s STR market. Thanks to unmatched tourism demand from the world's most famous theme parks, this city generates some of the most stable and predictable returns in the state.

Unlike coastal markets that can be seasonal, Orlando benefits from:

• Constant theme-park traffic (Disney, Universal, SeaWorld).

• Strong multi-bedroom rental performance catering to large groups.

• High demand from families and international long-stay guests.

• Excellent occupancy rates across all four seasons.

For investors, Orlando represents stability; it is the bedrock of a diversified rental portfolio.

2. Miami – High ADR and International Appeal

Miami continues to command some of the highest Average Daily Rates (ADR) in Florida. It is a market driven by luxury, nightlife, and culture, making it perfect for investors who prioritize premium properties and high revenue per booking.

The demand here is fueled by a unique mix of drivers:

• Luxury travel segment and high-net-worth guests.

• A massive rebound in international tourism.

• Major global events (Art Basel, F1 Grand Prix, Miami Music Week).

• Strong demand for oceanfront condos and boutique-style homes.

While the entry price is higher, the potential for significant cash flow during peak event weeks is unmatched.

3. Tampa – One of the Fastest-Growing STR Markets

Tampa is currently experiencing explosive growth, attracting a lucrative blend of business travelers and leisure guests. The city has evolved into a major metropolitan hub, offering a balanced mix of affordability for investors and high earning potential.

Driven by major sports events, rapid population growth, and a thriving convention center circuit, Tampa sees strong weekend demand year-round. It is an ideal market for those looking for a city that is not solely dependent on beach tourism but still captures the Florida vacation vibe.

4. Sarasota – Coastal Demand for Upscale Travelers

Sarasota remains a favorite destination among families, affluent snowbirds, and luxury travelers seeking a more relaxed pace. This market is characterized by high-quality guests and premium ADRs, particularly for properties near the keys (Siesta Key, Lido Key).

Investors in Sarasota benefit from high seasonal occupancy and distinct cultural tourism that extends beyond just the beach. Furthermore, this market often sees longer booking windows, providing more revenue security compared to transient weekend markets.

5. Kissimmee – High-Capacity Homes With Strong ROI

Kissimmee has established itself as one of the best Florida Airbnb cities, largely due to its purpose-built resort communities.

Its success is driven by specific structural advantages:

• Multi-bedroom homes (5+ beds) designed specifically for large families.

• Immediate proximity to the Disney corridor.

• A dominant group travel market (sports teams, reunions).

Large homes here generate exceptional occupancy and higher total revenue per booking, making it a top choice for investors focused on maximizing ROI per square foot.

6. Daytona Beach – Beachfront Demand and Event Spikes

Daytona continues to rise as a highly competitive Airbnb market, particularly appealing due to its lower entry price compared to southern coastal cities.

The market is heavily influenced by event-driven tourism, including the Daytona 500, Bike Week, and Biketoberfest. These events create massive ADR spikes that can make a month's worth of revenue in a single week. Combined with consistent beach tourism, Daytona offers a high-yield opportunity for investors willing to manage a dynamic calendar.

7. Fort Lauderdale – Coastal Luxury With Strong ADR

Just north of Miami, Fort Lauderdale blends premium travel with suburban comfort, offering a slightly more stable and less volatile environment than its southern neighbor while retaining similar earning potential.

This market thrives on yachting, boating, and cruise tourism, drawing a sophisticated international guest base. Oceanfront properties and homes with dockage command premium rates, making it a robust market for high-end investment.

8. Jacksonville – Fast-Growing & Underrated

Jacksonville is emerging as a top choice for affordable STR investments. It offers a unique value proposition: rapid population growth combined with expanding beach tourism, all while maintaining relatively affordable home prices.

• Rapid population growth fuels housing demand.

• Expanding beach tourism in Atlantic Beach and Neptune Beach.

• Affordable entry points for new investors.

The city sees strong long-weekend demand and growing occupancy trends, making it a smart "sleeper" pick for 2025.

9. Clearwater – One of Florida’s Most Reliable Beach Markets

10. St. Augustine – Historic Tourism and Stable Demand

St. Augustine combines historic charm, culture, and evergreen tourism to create a market with virtually no "low season."

Because of its unique status as the nation's oldest city, it attracts consistent tourist traffic ranging from school groups to romantic getaways and weddings. Boutique-style rentals and character properties do especially well here, attracting a higher-end guest profile looking for a unique experience rather than just a place to sleep.

Need Help Expanding Your Florida STR Portfolio?

Florida remains one of the strongest states in the country for short-term rental investment but choosing the right market is only the first step. To truly maximize your ROI, you need professional management.

At Stay Coastal Hospitality, we manage properties across the state and support investors at every stage, from onboarding and interior design advice to dynamic pricing and 5-star guest experiences.

Expand your portfolio with confidence. Contact us today to see how we can manage your Florida property.